Social Media Marketing in Nepal

social media marketing in nepal
January 14, 2020

By :topnepalad

Social Media Marketing (SMM) became a trending topic in recent times after more people started using such platforms for their businesses. 

In the past, business houses just needed to post an article and share it to increase their traffic and conversions. But things have changed now

At the current moment, with more people using such platforms and more businesses trying to boost their traffic, it has become a competitive market. Though it’s competitive, a balanced technique can bring in plenty of visitors to your page and probably increase your sales. Fair enough, but are you still confused? 

We’ve all been there! We want to know about certain things, and it just isn’t coming into our minds. But, there’s nothing to worry about, is there? 

Here we’ve tried to consider all things and decided to write about what social media marketing is. We’ll be getting back to SMM in Nepal later on. 

What is Social Media Marketing? 

Unlike Wikipedia, which defines Social Media Marketing as a “process of gaining website traffic or attention through social media sites,” we wouldn’t be doing that.

What we believe social media marketing is that it is the process of creating creative content primarily focused on consumers based on each platform like Facebook, Twitter, Instagram, with the secondary focus being social shares and content engagement. 

You might be thinking, why gaining brand awareness is a secondary objective, right? Well, it’s because our focus on creating quality content makes it more humane to our visitors rather than just publishing for views. 

As Neil Patel says, Social Media Marketing is about creating quality content according to the context of each social media platform. Gaining traffic is only the result of SMM, and achieving that needs pretty good material. 

At the moment, there are over 200 globally used social media platforms, and the catch here is, every platform needs a different strategy to work. However, all socials are not usable, and hence, marketing on Facebook, Twitter, Instagram, Pinterest, and Linkedin might be the best option for your business. Why? 

Facebook has over 2 billion users, with most users being millennials. This media is useful for B2C businesses to bring about brand awareness. 

Similarly, Instagram has well over 1 billion users online, and this media, too, is suitable for brand awareness. 

Another of such platforms is Twitter, with 335 billion active users. Marketing in Twitter helps B2B and B2C firms and helps in improving media relations. 

LinkedIn can also be used for marketing, as it has over 645 million users online. This platform is usually used by businesses to improve business relations and hiring processes. 

Do we have to yell how important a role YouTube plays in marketing at present? With over 1.9 billion millennials and baby boomer users, this platform is useful for B2C houses to improve brand awareness. 

There are also other social media platforms like Snapchat, Pinterest, among others, but we won’t be talking about them. 

Now, as you know what Social Media Marketing is, let’s talk about what needs to be done, the strategies to follow for effective marketing. 

Strategy for Social Media Marketing

  1. Set SMART Goals

We don’t have to tell you to first work on your company goals, do we? You should first know what your company wants before opting for social marketing. But, do remember that your goals should be smart – specific, measurable, achievable, relevant, and time-bound. Research your audience group

After you know what your goals are, you should move towards research. Find out about your audience, their personas, and real-world data. 

Determine the platform for marketing

After you’ve researched, you would know which social media to use. Most of the businesses currently use Facebook for marketing, but it’s totally up to you to choose. 

Create content

Now the most important part! Creating creative, clickable, and captivating content is what you need to draw in visitors. If you fail to create good content, your marketing won’t work to its optimal level. 

Track Metrics 

Finally, you’ve posted your ads, you’ve marketed your business. What now? Now, track your ads! See to the goals and check if it worked for your business. 

Here’s a list of Metrics to track following your marketing efforts. 

  1. Likes/Followers/Subscriber
  2. Engagement 
  3. Reach
  4. Impression
  5. Mentions
  6. Shares
  7. Reposts
  8. Tags
  9. Profile Visits
  10. Video Views

Why do we need SMM?

Well, it’s the same for every digital marketing campaign. Every digital marketing effort jumps toward the same set of goals. 

Here’s a list for you showing why social media marketing is essential. 

  1. Brand Awareness
  2. Traffic to Websites
  3. Reach and Engagement
  4. Video Views
  5. App Installs
  6. Message
  7. Conversions
  8. Catalog Sales (Product Sales)
  9. Lead Generation

Well, in this competitive market, where globalization has made the lives of local businesses difficult, social media marketing is a must. With this, a company can reach more people, either domestic or international. 

As most Nepalese use either of Facebook, Twitter, and Instagram, among other platforms, Social Media Marketing in Nepal has become a trend, a must-do strategy. 

This brings us down to one major thing. What now? What should our business do? 

Well, it’s simple. If you’ve knowledge about such things, try marketing your products yourself. But, if you aren’t quite knowledgeable about digital marketing, feel free to contact us at Top Nepal International. 

With an experienced team of digital marketers and IT engineers, Top Nepal offers its clients a better chance at capitalizing digital marketing efforts. 

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facebook ads
January 14, 2020

By :topnepalad

You have a profit-making business, and it’s running fine. But, you want to take it further, take your business to the next step. You want to market your business to increase your sales, improve your visits, or even bring in more people. But what’s stopping you? Your lack of knowledge about ads for Facebook, Instagram, youtube, etc in the context of Nepal?

Is it that you don’t know how to market? Or is it that you aren’t sure enough of what exactly to do?

At this moment, around this period, almost everybody, from kids to adults, uses social media. While talking about socials, Facebook is something that comes to our minds straight away. We also know how many people use this platform for their entertainment, communication, and even for business purposes. So, Facebook ads in Nepal is the #1 way to bring in customers and increase your sales.

But you don’t know how?

Imagine yourself establishing your business then doing everything yourself from checking accounts to marketing your business. It’ll be quite hectic, right? Well, a business operates better only if work is delegated equally to the experts. Your company also needs work delegation, and that’s where outsourcing comes in!

Why do everything from within the organization when we can pay a smaller amount to the experts to do our work for us? You don’t actually need to interview every candidate to hire them, just outsource them.

In a similar manner, you don’t have to know about Facebook marketing to market your business digitally. You can outsource it as well.

For this, what better option than to choose Top Nepal International, which also specializes in digital marketing? They offer IT solutions your business will ever need from web development to digital marketing.

Let’s get back to our main topic – Facebook Marketing, that too, in Nepal!

Before you get into Facebook marketing, you’ll need to know some things like what to do and how to start? Well, here are (some) steps for you to follow to start your Facebook marketing needs.

1. Creating an Account

It’s as simple as that! Just create a Facebook business page for your firm, and don’t forget to create an ad account as well. 

2. Find Who Your Audiences are

Over 2 billion people from all around the world use Facebook. So, find out who you want to target. Check out the geographic and demographic visits and find people who are interested in your business,

3. Pick an Ad Format

After determining who to target, pick out a perfect ad format; there are a dozen ad formats available. Be creative and appeal to your visitor’s senses. But, don’t make it too hard for others to understand your ad.

4. Optimize Bidding and Budget Allocation

Always bid within your budget and hence, optimize the budget allocated to your biz. Focus on campaigns that bring in revenue than those which don’t.

5. Optimize and Repeat

Everybody wants to be the best, so why work less? Keep on optimizing your ads to better suit your audiences, set up an A/B testing, and repeat!

While talking about Facebook ads, there’s another thing that needs to be dealt with. You would want to know what types of ads to publish. Let’s start with the most common one!

1. Image ads

These are the most used ads because they are simple and can be created with only a few clicks. Recommended Image size for image ads is 1200×628 pixels.

2. Video ads

These types of ads can run in the News Feed, Stories, and even in longer Facebook videos. Video ads don’t only include videos with mp4 extension or similar, but you can also use the gif extensions to capture your viewer’s attention. Recommended video format is.MOV and.MP4 files with at least a resolution of 720p.

In addition to these kinds of ads, there are also some poll ads. These ads basically indicate a video ad with a poll of some sort. This is a new Facebook advertising method that usually brings in results pretty quickly.

3. Slideshow ads

Much like gif, take multiple photos and turn it into one single video. These types of videos are the same as video ads but load much faster.

4. Carousel ads

If you have a lot of images to work with, this kind of advertisement is for your business. This type of ads can show a variety of products, the same product with its benefits, or you can be as creative as you want.

5. Collection ads

Another of Facebook ads include collection ads, which basically seems similar to the carousel ads. Still, unlike it, Collection ads make it easier for businesses to showcase several products online.

6. Messenger ads

While many people use Facebook to scroll down the news feed, others just want it to stay connected to their friends through the help of messenger. This simple ads mechanism jumps into action as soon as you select Messenger as the desired placement for Facebook ads in Nepal.

7. Stories ads

What better way to target your audience, right? We all use stories pretty often; even if we don’t have time to go through the news feed or talk with friends through messenger, we certainly look at the Stories section. These types of ads are full-screen and vertical, usually video format! Stories ads are one of the most successful ads techniques of this time.

8. Game ads

This type of ad can also be called Playable ads. Create a game-like experience for your users and have a more interactive ads display.

9. Augmented Reality ads

This ad is a part of Stories ads! This is a new type of ads Facebook is trying out. Such stories ads make it able for users to make a change in the filters or animations to make your ads more interactive.

We’ve told you the types of ads and the steps to follow for Facebook Advertising but, below is the WHY of Facebook Marketing!

1. Brand Awareness

Make it easier for your audience to know about your brand.

2. Traffic

Do you want to place an ad to increase the visitors to your website?

3. Reach and Engagement

Do you want to improve your number of post likes and engagements? It can also be to reach more audiences and bring in more people to your event. 

4. Video Views

You’re a YouTuber personality, and you want to improve your video views.

5. App Installs

You’re an IT software company, and you want to get people to install your apps

6. Message

Get people to contact your business.

7. Conversions

Convert your audience to a subscriber or a buyer.

8. Catalog Sales

Show people your products!

9. Others

Other reasons include store traffic, lead generation, and more.

Well, for whatever reasons you market your business, do keep in mind that brand awareness and similar awareness group marketing objective usually works best. A study conducted by Moz found out that a dollar a day can bring in 4,000 people daily. Though this might not be true to all businesses, it can well be taken as a standard measure.

In this digital era, a lot of people are addicted to social media platforms and in Nepal as well, there are people who use Facebook extensively. For Facebook Advertising in Nepal, be sure to check out Top Nepal International, the company that believes in quality service!

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